Wolfgang Schmitz has made a name for himself as a recognized international trend hairdresser and winner of international hairdressing competitions. At just 14 years of age, he won his first competition after a nine-month apprenticeship in Valkenburg, Holland. Even then, he was not a hairdresser but a "hair designer."

As a creative director, he also presented extravagant hairstyle trends in spectacular shows from New York to Miami, for which he was also responsible for discovering international stars such as Charlize Theron and Nadja Auermann, for whose calendar shoot he was awarded a gold medal.

After Schmitz has worked as a creative creator for products such as Color Magic and Color-Tuner for L'Oréal or Color-Shining for Wella, he is now devoting himself to his own brand. The big challenge for him: to create a hair care and styling range that had never been seen before. And he has succeeded! With magia, a hair rejuvenation process is being realized for the first time.